Tuesday, September 13, 2011

How to Increase Your Facebook Fan Base..........


From freelance web designers to big web designing agencies, everyone is utilizing the marketing capabilities of Facebook. Facebook Fan Page is a very useful medium to promote your business to a global audience. It will help you meet new customers, stay in touch with the old ones and promote your new products or services.
A great Facebook Fan Page design is not enough to make a successful marketing campaign. Unless you have enough fans, the main marketing purpose won’t be fulfilled. Every company/individual wants thousands of fans, but only a few succeed in capturing people’s attention.
So, what is the secret to encourage people to click on the “like” button?  Here are few things you can do to get more Facebook fans.
Include a Facebook Fan Page box in the website/blog- This is an easy-to-use and useful application. You can copy the Facebook page plug-ins codes and paste it in your blog/website. You can customize this box as you like and view images of your fans or stream regular updates from your Facebook fan page. The ‘like’ button is generally placed at the top of the Facebook fan page box and gives one click access to your Facebook fan page.
Never forget to ask people- If you are very active in your blog and write regular articles, give a “follow me on Facebook” link at the end of every article. If you write guest posts in other blogs, then ask your readers to ‘like’ you on Facebook. Wherever you have an online presence, leave a link/button for your readers to ‘like’ you. If you constantly ask readers to become a member of your fan page, at least a few will be interested and click the ‘like’ button.
Give advertisements- You can advertise your fan page in Facebook to get the attention of your target audience. Giving an ad in Facebook will earn you better response than from placing your ad on other websites. You will be able to attract the existing 500 million plus users with just one advertisement. Advertising process in Facebook is also quite easy and affordable.
Use fan page to interact- You can switch identity from your personal profile to fan page profile and start interacting with your fans directly. If you ‘like’ several other fan pages, you can comment on their page and their fans will see your fan page’s name in the comment. It will lead them to your fan page directly.
Start a contest or give free items- This is a popular marketing trick to increase fan base within a short span of time. In these contests, participants are asked to become a fan to enter the contest or get the free item. This free item gifting technique was successfully used by Tradus and they have almost 60,000 fans now!
Mention other fan pages in your update- This is a good process to establish bond with other companies in your niche and get the attention of their fans. First, be a fan of other famous web design, web development,logo design, SEO companies, etc, and then in your Facebook fan page status, mention how the company is doing a great job. The post will appear in that company’s wall and their fans may get interested in you, visit your page and ‘like’ your page. Without spending a penny, you will be able to increase your fan base.
Attractive welcome tab will increase the number of fans- You have convinced people to visit your Facebook fan page. But will they click on the ‘like’ button? To interest them, you can add a “welcome tab” in the fan page. It’s completely customizable and allows you to welcome a new visitor with animation or video.
Connect Facebook with Twitter- If you are popular in Twitter and want to lead that traffic towards Facebook, all you need to do is install a plug-in and connect the two social networks. Once the plug-in is activated, your FB posts will be published in Twitter as a tweet. Your Twitter followers will get to know about your Facebook fan page and may become a fan as well. You can also write about your Facebook fan page in the Twitter “about me” section. The same thing can be done in your personal Facebook profile as well. It will inform your new friends about your fan page.
Conclusion- Facebook fan page is the best way to interact with your clients and friends. You should update the fan page content regularly, post new images, organize competitions and answer the questions asked by your fans. Some companies even use the fan page as a new product/service launch platform and online customer care. If your fan page contents are exclusive, your fan base will keep increasing.

0 comments:

Post a Comment

Share

Twitter Delicious Facebook Digg Stumbleupon Favorites More